There’s also a psychological element. Also that they see as a penalty, or punishment if it’s cheaper to pay one $35 overdraft fee every six months than a bunch of $3.95 reload and transaction fees, Baradaran notes that customers are more comfortable paying transaction costs than anything. “They become upset or resentful.”

There’s also a psychological element. Also that they see as a penalty, or punishment if it’s cheaper to pay one $35 overdraft fee every six months than a bunch of $3.95 reload and transaction fees, Baradaran notes that customers are more comfortable paying...